On October 24th, runners from all over the world took part in a global 10K human race and fortunately I was just one of them.

Hundreds of thousands of runners poured into higher education mega center. The worst thing about the run was that we did have to queue for everything. Baggage deposit, water points, lavatory services were not that efficient as I thought.

Pre-race. (From left) Mummy, Aunt, Elshtain & I.

Ran the Nike Human Race with my colleagues today.

The people like us who had started late had to look out for gaps and weave in-between. In the end, we had spent so much energy overtaking (running diagonally, weaving in and out, hopping up and down pavements) that we were exhausted even before the halfway 5k-mark.

Post-race, Lucy & I.

Post-race. LV& I.

I did enjoy myself! Having brunch, together as a group, after the run was awesome!

Good luck and may God bless you in your Marathon of life!

這是一棟有意思的建築

號稱月租一萬一平方的北京路步行街上
它租了足足五層樓，每層五六十平方
裏面買的東西月營業額估計不會超過5000元

北京路日均人流量近百萬人
它卻只允許同時不超過20人在裏面，以維持浪漫的氣氛

這是一個服裝品牌
但在225裏面，卻找不到一件屬於此品牌的衣服

作為一個形象店
做得如此徹底如此大膽，實在讓人佩服

這句話就是店東想通過這棟月租百萬收入為零的形象店傳遞的信息
既是他的生活態度，也是此品牌的主旨

單反沒帶回來，所以全部照片都是手機拍攝

環球旅遊的紀念品堆滿了一層樓

中間有一層還可以擺展覽
感覺就象把莫干山M50搬到南京西路

感覺歌莉婭的strategic positioning非常清晰
如手術刀般精確打在小資女白領身上

其實，每個月百來萬的租金
假如拿去砸電視廣告，又能賣幾分鐘呢
儘管225不直接產生利潤
但全城甚至全國的target customer都會前來拜謁

來了還不讓隨便進門
什麽樣的東西是最好的？就是讓你看得到拿不到的東西
想進來？
請一次性購買歌莉婭服裝超過1000元，然後喜滋滋地獲得那張225會員證

225就好像一個女生
甜美、性感、富有教養
精緻修長的小腿旋轉起舞，細白的手指尖東挑西選
不斷送秋波的同時，不斷派檸檬

最後，據說
“歌莉婭”是店東前女友的名字